The Effectiveness of Art in a Lobby
When you walk into a business, what’s the first thing you notice? Is it the design, the layout, the people, or the overall atmosphere? While all of these elements play a role in shaping your impression of a business, the art on display can have a significant impact on how you perceive the brand and your overall in-person experience.
Art in the lobby of a business has the power to elevate the brand and enhance the customer experience. Let’s explore how good art can accomplish this.
Creates a Positive First Impression
As the saying goes, “you only get one chance to make a first impression”. This is particularly true for businesses. The lobby is the first thing customers see when they enter a business, and the art on display can significantly impact their first impression.
Good art in the lobby can create a positive and welcoming atmosphere. It can also convey a sense of professionalism, creativity, and attention to detail. This positive first impression can set the tone for the rest of the customer's experience.
Reflects the Company's Values and Culture
Art is an excellent way for businesses to showcase their values and culture. The art on display can reflect the company's mission, vision, and brand identity. For example, a technology company may display contemporary and modern art to convey innovation, while a law firm may display traditional and classic art to convey professionalism.
When customers see art that reflects the company's values and culture, they are more likely to feel a connection with the brand. This connection can lead to increased loyalty and trust in the business.
Enhances the Customer Experience
Art in the lobby can also enhance the customer experience. Good art can create a visually engaging space that captures customers’ attention and sparks conversation. This engagement can increase the time customers spend in the lobby, which can lead to a more positive experience.
Art can also serve as a distraction for customers who are waiting. For example, in a doctor's office, the art on display can provide a calming and soothing distraction for patients who may be anxious.
Art in the lobby of a business is an often-overlooked element that can have a significant impact on the brand and the customer experience. Good art can create a positive first impression, reflect the company's values and culture, and enhance the customer experience. So, if you’re a business owner looking to improve your brand and customer experience, investing in good art for your lobby is a worthwhile consideration.
